Coswick Clients and Partners Choose Natural Beauty and Aesthetic Value in Hardwood Flooring
The anniversary exposition of Coswick company at the International Building and Interior Exhibition MosBuild 2025, held in Moscow from April 1 to 4, drew unprecedented interest from dealers, designers, developers, and architects.
In celebration of its 30th anniversary, the company presented its current and potential clients and partners with a refreshed vision of premium hardwood flooring as a key element of contemporary interior design, offering an expanded selection of mosaic flooring products and improved aesthetics of decors.
At the spacious 300 sq.m. exhibition stand, visitors were able not only to explore the latest Coswick product line, but also to participate directly in shaping the company’s production program and hardwood flooring design trends.
The guests — including designers, architects, developers and dealers — were invited to choose the flooring shade that best reflected Pantone’s Color of the Year 2025, Mocha Mousse. Four new shades were created specifically for this occasion, and every visitor to the Coswick stand could vote for their favorite. As a result, the “Safari” color received the highest number of votes. It will be included to the production program already in the second quarter, thus giving clients and partners even more opportunities to incorporate the trendiest flooring shades into their projects.
Another interactive experiment focused on identifying customer preferences between flooring with pronounced natural wood texture and the current trend of dense, opaque colors that practically hide the natural wood grain.
“For 30 years, our company has stood for authenticity, natural beauty, and organic aesthetics. This time we decided to experiment and find out whether our clients and designers were ready for the new trend. We offered samples of both natural-textured and densely-colored flooring and invited visitors to vote. The results showed that 70% of respondents preferred natural texture. That means, no matter how trends come and go, natural beauty is always in style — and we’re thrilled about that!” said Tatyana Zhigar, Head of Marketing.
Naturally, the company couldn’t resist surprising its numerous friends in the design community with experimental innovations. This time, special attention was drawn to the exclusive design, made using a unique lace inlay technique.
“We are open to diverse collaboration with designers on bold, creative and highly personalized projects, and we’re proud to demonstrate our virtually limitless capabilities. That is what our partners appreciate most. In fact, during the exhibition, we reached agreement with several leading designers to feature our flooring in their upcoming projects, which will be presented at top industry exhibitions like Russian House, Business & Design Dialog, and ARTDOM 2026,” shared Victoria Pochivalova, leading sales specialist at Coswick Trading House.
Summing up the results of the busy business program at the exhibition, Vladimir Kurbatov, Director of Coswick Trading House, noted the huge role of the powerful Coswick dealer community in Russia: “We’ve clearly seen how cooperation with Coswick leads to success, growth, and improved economic efficiency for our partners. A clear example of this is that during MosBuild alone, agreements were reached to open more than ten mono-brand showrooms in regions where we previously had no presence. And intense negotiations are still ongoing, which may result in even more new projects”.
“For 30 years Coswick has been shaping the space of the future. We take pride in our achievements while continuing to build on our traditions — carefully preserving the trust of our customers and partners and making new friends both in various regions of Russia and in many countries around the world. We thank everyone who visited us at MosBuild 2025, discussed plans for the coming year, and we look forward to a successful and mutually beneficial cooperation,” concluded Coswick CEO Vladimir Yanovsky.
We’re also pleased to share that ITE Group, the organizer of MosBuild, recognized Coswick’s contribution to the development of the flooring industry with a commemorative diploma “For long-term cooperation and high level of professionalism over three decades.”
