The Art of Finding the Novel in the Mundane. Coswick Calendar 2022

New Year’s Eve is the time to give presents. To uphold that tradition Coswick presents a new Calendar for 2022 that includes the new designer collection of flooring, unexpected daring and versatile.

To find the novel in the mundane is Coswick’s style. Sometimes it’s as simple as turning an hourglass. Having no fear to experiment, let the creative energy flow, reimagine the traditional forms and expressions. This is the way hardwood flooring becomes a bona fide piece of art that combines the boldness of modern aesthetics and the perfection of time-honoured traditions.

“Coswick is always delightful to work with. Every project is a new discovery of ideas, images and means of expression,” says Andrey Shchukin, photographer. “We’ve been long thinking of letting go of the canon and show flooring in an unorthodox fashion, changing the focus. Like having it be a part of the show and not just the background. That’s how we’ve got this multilayered story, flooring patterns flowing into the canvas, builds up a character of its own that crystallises into a stunning feminine image. Another dimension, another point of view and they all coexist and add to one another. What’s not to love?”

All the art was done by Valeriy Pyosin, a Belarusian artist, specifically for this project. The four elements, four temperaments and four seasons were embodied in the four ballet dancers of the Grand Theatre of Opera and Ballet of The Republic of Belarus, Veronika Olyeshchenko, Veronika Ovchinnikova, Elizabet Ignatchik, and Darya Solodukho.

This new reading gives the Chevron flooring an uncanny sharpness, and Herringbone elegance. Smooth tealeaf lines and scatterings of gemstones, angled like ice and petals of exotic flowers, rhythm of waves and an extravagant harmony of circles and squares; all coming together in Coswick 2022 Collection.

“We’re retaining a wide and balanced range of main product line while planning to add and develop unique premium designer products. To remain a trendsetter of high fashion in the world of hardwood flooring design,” added Tatyana Zhigar, Head of Marketing Department.